Marketing firms are growing at steady rate

U.S. advertising and marketing firms have been growing in recent years, and adding staff. A new survey suggests that this trend will continue this year.

The survey of advertising and marketing executives conducted for The Creative Group found that 11 percent planned to expand in the first half of 2016 and 13 percent planned to do so in the second half. This is slightly down from the 21 percent that planned to expand their teams in the second half of 2015. Sixty-five percent of those responding plan to maintain staff levels.

The Creative Group Creative/art direction and account services are the top roles executives anticipate recruiting for during the remainder of the year.

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The Creative Group Careers