TCU Uses Facebook Contest to Expand Social Media Presence
Vacaville, CA – Travis Credit Union today launched a Facebook.com promotion focused on expanding the $2.2 billion credit union’s presence in social media. TCU’s 10 Grand for 1 Fan Giveaway is part of the credit union’s ongoing social media outreach effort, says Cathy Rios, vice president of marketing and product development.
“We’re launching a fun, interactive contest that encourages people to visit and like Travis Credit Union’s Facebook page for a chance to win weekly prizes, as well as a chance to win a $10,000 cash prize, if we reach our desired number of Facebook fans,” she says.
With 178,000 members, the credit union wants to attract and encourage its members to become its Facebook fans. As part of this giveaway, the credit union will pick one lucky Facebook fan to win $10,000 if TCU’s Facebook page reaches 50,000 fans (or likes) between Feb. 4 and March 31, 2013.
“We currently have about 2,500 Facebook fans, so expanding that fan base to 50,000 fans would give us an opportunity to better reach our membership through social media,” Rios says. “Also, it will allow us to promote our products and services to people who may not know who we are and what we can do to help them save money.”
The weekly contest involves Facebook users signing up to spin a virtual cash prize wheel once a day. The winner with the most cash accumulated at the end of each week will win a weekly prize. These cash prizes are savings-focused, and range from $25 up to $500.
“We know we can save our members money,” Rios says. “Expanding our social media presence allows us another way to reach our members and others who could benefit from a true financial partner.”
Headquartered in Vacaville, California, Travis Credit Union is a not-for-profit, cooperative financial institution serving those who live or work in Solano, Yolo, Sacramento, Placer, San Joaquin, Stanislaus, Napa, Contra Costa, Alameda, Sonoma, Colusa and Merced Counties. TCU is the 12th largest credit union in California, with more than 178,000 members and more than $2.2 billion in assets. As one of the leading financial institutions in Solano, Contra Costa, Yolo, Napa, and Merced Counties, Travis Credit Union's strength lies in its faithful commitment to its members, its solid, secure history, and its long-standing track record of dedicated service.